Episode Details
Back to EpisodesThe FMCG Marketing Daily | Jameson teams with NFL as global | Heineken pilots OpenTable program that rewards | Mondelez feels heat in Europe as
Published 2 months, 4 weeks ago
Description
The FMCG Marketing Daily — July 31, 2026
In this episode:
• Pernod Ricard's Jameson is betting a major NFL global sponsorship can reverse declining spirits category momentum — a high-stakes brand strategy move worth unpacking.
• Heineken is turning responsible drinking into a tangible consumer reward mechanic via OpenTable — a fresh brand purpose activation that goes well beyond a TV spot.
• Mondelez is attributing a regional volume drop to the European heatwave — raising a live question about how FMCG brands plan for climate-driven demand volatility.
Hosted by Marco & Klara. New episode every weekday.
Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO