Episode Details

Goodyear is making a bold move to win the Hypercar tire contract in the World Endurance Championship, aiming to unseat Michelin and cement its place in the pinnacle of endurance racing. Already locked in for LMGT3 and LMP2 through 2029, Goodyear is now testing its tires with top manufacturers like Ferrari, Toyota, and Porsche — proving it’s serious. The bid demands high performance, sustainability (70% eco-materials vs. current 50%), and pricing around €900 — all targets Goodyear says it’s already exceeding. Beyond Hypercar, they’re pushing sustainability across all racing tiers, launching LMGT3 tires with 66% recycled/bio-based materials in 2027 and developing next-gen LMP2 tires. This Hypercar bid could define Goodyear’s racing future for the next decade — and they’re ready to innovate, compete, and win.

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