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Conversational Commerce: Why Brands Are Moving To Messaging
Description
Across India, Brazil, and the UAE, people already shop by chatting with businesses on WhatsApp. But in the US, most of us have never thought about buying anything inside a messaging app. This episode digs into why.
I traveled to Meta's Conversations event in London to understand the rise of conversational commerce: why messaging became a storefront, the psychology of why a conversation sells better than a landing page, what actually changes for advertisers when an ad opens a chat, and Meta's big new Business Agent.
Plus an honest look at the trade-off of building your business inside someone else's ecosystem.
Featuring:
Natsumi Tomishige, Creative Strategist at Meta
Karishma Shah, Head of Marketing at Loco Bear
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