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Inman and Lofty Drop AI Tools for Agents | Real Estate News

Inman and Lofty Drop AI Tools for Agents | Real Estate News

Published 1 week, 6 days ago
Description

Inman and Lofty are unleashing two game-changing AI tools for real estate agents by January: “Ask Inman,” your smart research assistant powered by Inman’s vast archive, and “Social Studio,” a social media content engine that lets agents brand local content with their logos. As AI becomes more affordable and accessible, these tools aim to supercharge sales and back-office efficiency—giving agents more firepower in a crowded market. They’re also rolling out an AI certification program to help agents master these tools, essentially giving them a “driver’s license” for the future. Success hinges on agent adoption—so much so that usage might even dictate pricing. And as AI improves, these tools will get smarter, fueled by real-world data and user feedback.

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