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Agents Are Losing Clients to AI | Real Estate News
Description
Google’s search engine just underwent its biggest overhaul in 25 years—and real estate agents are already losing clients without realizing it. AI now delivers direct answers to questions like “Who’s the best agent in my area?” or “What’s my home worth?” bypassing websites entirely. Agents not optimized for AI queries are fading into invisibility as searchers skip links and rely on AI summaries. Worse, AI pulls data from reviews—even old negative ones—to shape recommendations, turning reputation management into a high-stakes game. To stay visible, agents must anticipate AI-driven questions, create targeted content, and ensure their presence across platforms AI actually scans: websites, Google Business Profiles, and social media. If you’re not part of the AI’s answer, you’re already losing business—and no one’s warning you.
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