Episode Details

My client spent years telling founders that hiding behind a logo was career suicide, which is hilarious coming from someone who had the visibility of a person in witness protection.Bryce North is the CEO of a PR agency. He charges founders real $$ to teach them that buyers trust faces more than logos, and that staying invisible is the single most expensive mistake a founder can make. But for years his face was nowhere to be seen. No content or press, just a logo and a website, and famously, a fake building with an AI generated ass in the window.Why is content, and being "out there," such a sticking point for so many founders? If your logo gets ignored, it's a marketing problem. If your face gets ignored, that's a you problem, and that feels personal. Most founders would rather stay hidden than find out."Everyone hides behind logos. They're not willing to stamp their face on their brand."Bryce coached people through that fear for years while refusing to take the risk himself. He finally took his own advice, and has since built his agency to seven figures and been published fifty times through media and podcasts. 53% of consumers say they trust businesses more when there's a visible personal brand behind them, so it turns out he was right all along.He stopped being at the mercy of referrals and other people's opinions, and he became the source, owning the narrative before anyone else wrote it for him.


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