Episode Details

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Our guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio. 

Five things you’ll learn from this episode:

1. Common data compliance mistakes companies make
2. What General Data Protection Regulation (GDPR) is and its effects on marketers in the United States
3. The importance of a team that can look at consumer data from a marketing, legal, and technological point of view
4. Questions brands should be asking to ensure responsible data practices
5. Why marketers should have a response plan in place for data inquiries

Quotables

• “If listeners could come away with one thing from this conversation, it would be to remember that it doesn't matter where you are. It doesn't matter where your agency is. It matters where your consumer is sitting. And so, if you're that unlucky company who maybe has 10, 20, 100 consumers in Germany on your list, you've got to comply with GDPR.” — @SharonToerek
• “Ultimately, all roads are going to point back to the brand when it comes to being responsible for complying with the law.” — @SharonToerek
• “Have a plan ready for how you're going to respond to consumers before you even launch the campaign.” — @SharonToerek
• “I love it when we take responsibility and we do things ethically as an industry, and we push others to do the same thing. Even if we're dragging people along and trying to get them to come along with us (kicking and screaming), I think it's the right thing to do for the industry.” — @JasonMudd9 

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About Sharon Toerek

Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio. She focuses on clients in the advertising, marketing, and creative services industries, helping creative professionals protect, engage, and monetize their creative assets. 

Guest’s contact info and resources:

• Sharon Toerek on Twitter 
• Sharon Toerek on LinkedIn
• More about Sharon on her blog, Legal + Creative 

Additional Resources:

• Previous On Top of PR episode on social media disclosure 

Episode recorded: Nov 18, 2021

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
• Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.

About your host, Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.