Episode Details

A Utrecht University professor in pharmacology is under investigation for allegedly failing to disclose paid consulting work with energy drink giant Red Bull and pharmaceutical firm Sen-Jam, despite publishing research on energy drinks and alcohol. The professor, who runs their own consultancy company, NeuroClinics, reportedly linked their academic studies to commercial interests — including testing a hangover pill on their own students and claiming Red Bull boosts driving performance. Their research even challenged mainstream views on mixing energy drinks with alcohol, suggesting it might reduce risky behavior. Now, the university is probing whether these undisclosed ties violated academic ethics and transparency rules.

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