Episode Details

Brits are paying £120 more a month for groceries, forcing major shopping shifts: 34% cut back on fruits and veggies, 40% switch to store brands, and 31% choose frozen produce—thanks to inflation. But here’s the twist: 83% don’t realize frozen foods lock in nutrients faster than fresh, and they’re just as healthy (or better). Frozen peas, for example, are flash-frozen at peak ripeness, while fresh produce loses nutrients the second it’s picked. Plus, frozen saves money and reduces waste. It’s a win for your wallet and your health.

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