Episode Details

Magnolia Bakery’s iconic banana pudding and cupcakes are rolling into North Jersey—five new shops set to open across Hudson and Bergen counties, with a Mount Laurel location launching in fall 2026. Backed by RSE Ventures since 2021, the bakery’s revenue has doubled, with the bakery division alone generating $40–50 million annually. CEO Matt Higgins is laser-focused on preserving that signature quality, even training new franchisees on fake cupcakes for six weeks before they touch real ones. Get ready for the full menu—layer cakes, cookies, and that legendary pudding—to sweeten your taste buds soon.

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