Episode Details

Posting consistently but still not seeing meaningful business growth from social media? The problem may not be how often you post. It may be what your content is designed to accomplish.

In this episode of Plan Like a Boss, Tonya Lawson sits down with Jamie Coleman, digital marketing strategist and founder of By Jamie Social, to discuss how entrepreneurs and creators can move beyond surface-level metrics and build a social media strategy rooted in clarity, connection, and conversion.

Jamie explains why authentic storytelling is outperforming constant selling, how to create content that remains valuable long after it is published, and why viral views do not always translate into loyal followers, leads, or customers.

In this episode, you’ll learn:

 • Why posting more is not always the answer
 • How authentic storytelling builds trust
 • The difference between attention and sustainable growth
 • The three content categories every entrepreneur needs
 • How to create evergreen social media content
 • Why your hook, on-screen text, caption, and hashtags should align
 • How to use hashtags for content categorization and search
 • How to stay top of mind without constantly selling
 • How to choose the right platform for your target audience
 • What makes LinkedIn content different from TikTok and Instagram

Whether you’re a solopreneur, creator, coach, or small-business owner, this conversation will help you create intentional content that supports your long-term business goals—not just your next viral moment.

Connect with Jamie Coleman:  https://stan.store/byjamiesocial

Chapters
0:00 - Why Social Media Isn’t Converting
2:39 - Authentic Storytelling Drives Growth
5:36 - Best Content Formats Today
9:35 - Authenticity Beats Performance
13:32 - Build Evergreen Content Assets
18:54 - Turn Followers Into Customers
21:57 - Three Essential Content Buckets
24:32 - Best Platform for Your Business
27:01 - LinkedIn Marketing for B2B

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