Episode Details

Wendy’s is pulling the plug on underperforming locations nationwide as part of “Project Fresh,” aiming to close 5-6% of U.S. spots to boost profitability and let franchisees focus on high-performing restaurants. Already shuttering a few in Dayton, Ohio, the move comes amid declining domestic sales—while international numbers climb. White Castle is doing the same, with closures tied to rising property values and strategic alignment. It’s a tough but necessary adjustment in a competitive fast-food landscape, as chains trim their footprint to stay lean and strong.

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