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Ulta Teams Up With Pacsun for Gen Z | Durham News
Description
Ulta Beauty is teaming up with Pacsun for a limited-edition fashion and beauty collab, blending cosmetics with streetwear like a hoodie to grab Gen Z’s attention — a bold move that signals Ulta’s comeback after stepping away from big partnerships like Target. The Pacsun collab taps into youth culture and self-expression, while Ulta rebounds with strong sales growth, proving that strategic, category-bending collaborations are back on the table.
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