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Self-Care Spending Goes Into Debt | Oakland News
Description
New research reveals a startling trend: nearly half of people would go into debt to keep up with beauty and wellness spending, prioritizing self-care even when finances are tight. This isn’t just about luxury—it’s about maintaining normalcy and mental well-being. Many are resorting to credit, BNPL, or loans to sustain these routines, often at the cost of vacations, savings, and even medical care. As budgets tighten, DIY self-care is rising—think at-home facials and hair dye—and people are cutting back on professional services. Gen Z, in particular, feels intense pressure to maintain beauty standards, often hiding their spending, revealing a deeper psychological toll behind the purchases.
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