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Mariners Ride the Jimothy Wave | Wilmington News
Description
A raccoon with a rare genetic quirk went viral—and now the Seattle Mariners are turning it into a full-blown marketing event. Fans attending the August 5th game get a special Jimothy rookie card and gear, as the team leans into the internet sensation with T-shirts and a “Jimothy Night” promotion. It’s a bold, quirky move that highlights how quickly online trends can become real-world phenomena—and how brands are racing to capitalize on them.
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