Episode Details

Second-home buying is making a comeback—but it’s not the wild frenzy of 2021. Mortgages for vacation homes jumped 4% last year, while primary home loans only rose 1%, signaling a shift toward wealthier buyers who can afford both. With prices and rates still biting, most second-home buyers are high-income, white, Gen Xers earning around $294K, and they’re flocking to places like West Palm Beach, the Jersey Shore, and Palm Springs. Meanwhile, Las Vegas saw a drop, while emerging luxury markets like Salt Lake City and parts of Florida and South Carolina are gaining traction—thanks to amenities and future events like Utah’s Winter Games. The old playbook’s fading; the new one’s more selective, upscale, and strategically located.

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