Episode Details

The Health Marketing Daily — July 30, 2026 In this episode: • A three-year study showing daily multivitamin use helps older adults preserve physical strength and stamina gives supplement brands a powerful, evidence-backed positioning for Europe's ageing population. • Danone's Q2 results confirm that the protein trend is now a major revenue driver for mainstream European food and dairy businesses — validating the category's shift from niche sports nutrition into mass-market wellness. • David Protein's rapid expansion into Target after a sellout DTC debut is a textbook case study in how high-protein functional food brands can use direct-to-consumer momentum to unlock major retail listings at speed. • New legal momentum behind the peptide pipeline — featuring insights from a wellness attorney and the founder of Nuritas — signals that the regulatory and commercial landscape for peptide-based wellness products is actively being shaped right now. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health