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2563: The Blackbelt Standard
Description
Dr. Mark Costes presents the 2026 Golden Rhino Award case studies, honoring two standout transformations: Dr. Blake Hamlin and Dr. Collin Myrick, both UT Houston grads who joined DSI feeling successful but stuck and isolated. He walks through their application letters and financial scorecards, showing how each more than tripled their practices in three years—Hamlin from $1.6M to $5.37M, and Myrick from $2.2M to nearly $10M—largely by clarifying their model and vision before scaling.
The two then join Costes on stage to unpack how they did it. Hamlin credits a relentless focus on a few core KPIs (reappointment rate, answering every call) and a marketing breakthrough, scaling spend from $5,000 to $45,000-plus a month to multiply new patients while holding overhead steady. Myrick points to vision, mission, and core values as his foundation, plus finding his integrator, Darcy, which freed him to lead as a CEO and say yes to rapid multi-location expansion across his rural Florida hometown.
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