Episode Details

This week, Ben chats with Jonathan and Britney Norris from Willow Window based in Cookeville, Tennessee. They discuss the history of their multi-generational business and outline its evolution into the thriving residential and new construction operation it is today. They dive into the unique dynamic of running a business with your spouse, what it takes to step away from micromanagement to build a procedure-driven team, and how an authentic, community-first approach completely drives their local brand presence.