Episode Details

BMW is slashing up to 8,000 jobs by 2027, mostly office roles—production workers are safe. The cuts will come via natural attrition and voluntary redundancy for German non-production staff, running from October 2026 to 2027. This trend mirrors moves by VW, Mercedes, and Audi as Germany’s auto industry battles fierce global competition, especially from China, and struggles to turn EVs profitable. BMW’s sales in China have plummeted 30% in Q2, hitting a 10-year low, and their H1 2026 financials will soon reveal how deep the trouble runs.

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