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SIUE Unveils First Jersey Sponsor | St. Louis News
Description
SIUE is making waves as the first Ohio Valley Conference school to debut commercial logos on its jerseys, thanks to a new partnership with First Community Credit Union — joining elite programs like Ohio State and Notre Dame in this NCAA-approved trend. The deal expands beyond the arena’s naming rights, with the credit union’s branding appearing on eight sports teams’ uniforms, campus events, and even youth sports programs, signaling a major shift in how colleges fund athletics and engage with sponsors.
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