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Cracker Barrel Leadership Change | Nashville News

Cracker Barrel Leadership Change | Nashville News

Published 1 month ago
Description

Cracker Barrel’s CEO Julie Masino is stepping down next month, handing over leadership to David Deno, former head of Bloomin’ Brands, amid a surprising shift despite recent sales rebound. Masino, who joined last year from Taco Bell and Starbucks, pushed bold changes — including a controversial logo overhaul and store redesigns — that sparked customer outrage and even drew a public rebuke from Trump. Though sales dipped initially, her efforts eventually turned around, boosting profits and leading to the sale of Maple Street Biscuit Co. to focus on core branding. Analysts were caught off guard by the leadership change, and the company’s stock dipped slightly after the announcement.

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