Episode Details

Sponsored by SpotsNow. Want to fill more ad space? SpotsNow's AI Search routes advertisers to the right shows by audience fit, at the time of planning. Set up a free account, list your shows, and requests land straight in your ad sales inbox. Book a demo today

• 9 out of 10 Canadians listened to some form of audio yesterday - and half of it is ad-supported. However, podcasts get just 9% of all ad-supported audio time in Canada, says a new piece of research from Signal Hill Insights. Music on YouTube, or streaming services, are listened-to more than 2.5x more, the study says.
  • How does this compare? Podcasts are just 6% of all audio in the UK, according to RAJAR's MIDAS study; 8.9% of ad-supported audio in Australia, says GfK; but 20% of ad-supported audio in the US, says Edison Research's Share of Ear.
  • Meanwhile, in the US's TV landscape, Nielsen reports that streaming services were responsible for 48.6% of total TV usage in May. YouTube is on 13.8%; Netflix is on 8%.
• YouTube is making custom thumbnails available for YouTube Shorts, and giving more control about how they look.
• In the US, ABC News Podcast network has launched a subscription channel through Apple Podcasts for its 20/20 true crime shows. Subscribers will receive exclusive content and early access to new series ahead of the public releases.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• The "Episode Engineering" trick to unlock clients — Converting clients from a podcast is like pulling teeth... Unless you build 3 specific segments into every episode that naturally prime & attract your best buyers. This free case study shows you how.
• AudienceLift.com = Podcast Growth 🌟 — AudienceLift.com = Podcast Growth 🌟 More listeners. More charts. More growth. The smarter way to grow your podcast starts here.
• It's the LAST WEEK to enter The SONARR Awards — Australia's new awards for podcast, radio, audiobook & voice-over. 34 categories, one SONARR of the Year, a $10,000AUD cash prize pool, indie entries $75AUD. Submissions close FRIDAY, 31 July.

Gold supporters: Buzzsprout,

Listen Now