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The Franchise That’s Fixing Everything Wrong With the Flower Business That You Can Do & Earn Millions
Description
Episode 139: Why do some franchises flourish while others crash and burn? For decades, independent florists have struggled with outdated technology, shrinking margins, and fierce competition. In this episode, Cliff sits down with Michael Jacobson, Founder and CEO of The French Florist, to reveal how he’s transforming the floral industry through technology, branding, and a franchise model designed to help entrepreneurs thrive.
In this episode, you’ll discover:
- How technology, direct sourcing, and smarter marketing are reshaping the floral business.
- Why franchising is helping independent florists double and even triple their revenue.
- What makes The French Florist a modern franchise opportunity built around customer experience and scalable systems.
Press play now!
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Timestamps:
00:00 - Intro
02:50 - Why did you go into the floral business?
11:20 - 3 core pain points in the floral industry
21:33 - Turned brick and mortar business on its head
28:38 - Marketing today
33:30 - Branding and SEO
36:09 - Size of stores
36:57 - Item 7
37:43 - Item 19
43:20 - Opportunity in the floral industry
48:00 - Transitioning flower shops to French Florist shops
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Links:
Watch the Pursuit of Profit on YouTube!
Book a free consultation with Cliff and Justin: https://uniqode.net/Book-Free-Call
Learn more about Franocity: https://qrcodes.pro/VVKKzV
Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.