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I Thought I Was Done Owning Salons But Here We Go Again

I Thought I Was Done Owning Salons But Here We Go Again

Season 6 Episode 362 Published 7 hours ago
Description

Send Danise a Text Message.

I disappear for a bit, and when I come back I’m not just catching up, I’m turning the page. After years of owning salons, I truly thought that season was behind me. Then a vacation in Curacao gives my husband and me the space to ask the big questions: What do we want the next decade to look like? What gives us purpose? And are we really ready to sit still just because we’re close to 60? 

What follows is an honest look at reinvention, entrepreneurship, and the hair industry after COVID. I talk through the doubts that creep in when social media makes hairstyling look effortless and you start wondering if you still belong. I also share why the answer keeps coming back to the same thing: I love making clients feel seen, heard, and confident when they leave the chair. That belief is pushing us toward opening a new hair salon in Williamsburg, with my husband stepping into operations and me leading as creative director, using everything we learned from owning four salons. 

We get specific about the niche and the mission: women over 40 who notice thinning hair, greying, and hormonal changes and want natural-looking results, real education, and solutions that make sense. I explain why gray blending takes skill and strategy, why client education should never feel like a sales pitch, and how I’m building a clear 14-week training program to help cosmetology school grads grow into confident, high-earning stylists. If you’re curious about salon ownership, building a salon from scratch, hair education, or creating a healthy salon culture, come along for the ride. Subscribe, share this with a stylist friend, and leave a review telling me what you want to see as we build.


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