Episode Details
Back to EpisodesSpotlight: The 5,000-Year-Old Method of Making People Remember You
Description
How do you get your brand into the 90% of memory that's subconscious?
In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,000 years. From Vedic rituals to Alexander the Great's encounter with a naked wise man to MasterCard's Priceless campaign, Pranav traces the thread between ancient storytelling wisdom and modern brand architecture.
This episode was made possible by Attentive.
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