Episode Details

Cold email might be the most underrated lead generation channel in real estate wholesaling, and Tim Yu breaks down the exact four-part system his team uses to get sellers to reply. He walks through pulling hyper-specific distressed lists in DealMachine, then writing personalized subject lines and value-first emails that earn the open. He also gets into the deliverability mechanics that keep your sending domains out of spam and the follow-up cadence that turns replies into real seller conversations.

KEY TALKING POINTS:

0:00 - The 4-Part Cold Email System

2:49 - Part 2: Crafting the Message

4:25 - Subject Lines That Get Opened

5:19 - Writing the Email Body

8:37 - Part 3: Mechanics & Deliverability

10:08 - Tracking Your Key Metrics

10:54 - Staying Compliant (CAN-SPAM)

13:07 - Part 4: Email Follow-Up Cadence

13:57 - Turning Replies Into Deals

15:17 - Outro

LINKS:

Instagram: Tim Yu

https://www.instagram.com/itstimyu/

Skool: Tim Yu

http://www.skool.com/newbreed

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/