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Big Lots Rebrands, But Customers Stay Away | Durham News
Description
Retail giants are falling fast as e-commerce reshapes consumer habits—Eddie Bauer, QVC, Neiman Marcus, and Francesca’s are all gone by 2026. Yet physical stores still dominate spending, with 77% in 2025 projected to drop to 73% by 2028. Big Lots, a discount staple since 1967, filed for bankruptcy in 2024 and was sold to Variety Wholesalers, which is now trying to rebrand it as upscale—but shoppers see little change, with products still in boxes and handwritten signs. With 217 stores and more closures looming, Variety’s gamble to reinvent Big Lots as luxury may be too little, too late.
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