Episode Details

Montana’s tourism numbers reveal a surprising twist: fewer visitors last year, but those who came spent big—$5.6 billion in 2025 alone. Inflation and loyal repeat tourists driving longer stays (7–8 days) fueled the surge, boosting 52,000 jobs and state tax revenue. Even winter tourism held strong with late April snow. Yet the windfall isn’t evenly shared—park-adjacent counties like Glacier and Yellowstone capture most of the nonresident spending, leaving rural areas behind. A booming economy with a geographic divide.

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