Episode Details

Discover how Natalie Fairchild built Pacific Perks into a highly profitable mobile coffee catering franchise with low overhead, flexible scheduling, and a 33% net margin. Host Mike Halpern breaks down this unique B2B event catering franchise model and how you can launch your own territory.

Episode Overview & Highlights:
In this episode of the Franchise QB Podcast, Mike Halpern chats with Natalie Fairchild, founder of Pacific Perks. Starting 19 years ago out of a need for true work-life balance, Pacific Perks has evolved from a single mobile catering setup into an emerging franchise powerhouse with a proven 75%+ repeat customer rate.
Unlike traditional brick-and-mortar coffee shops or food trucks, Pacific Perks operates on a B2B event-based catering model, bringing indoor mobile espresso bars, ice cream sundae bars, and dirty soda stations directly into corporate offices, schools, and apartment complexes.

Transcript Highlight:
"We're super unique... We're not a coffee shop. We're not a kiosk. We don't have a retail space. We're a mobile event caterer... Clients book an event with us, pay a flat fee upfront, and we set
up right inside their office. Everything is free for the guests enjoying it." — Natalie Fairchild

Guest Website: Pacific Perks

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Mike Halpern, CAFC
mike@franchiseqb.com