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Why Social Engineering Still Works & Why AI Is Making It Worse
Description
Social engineering has been around since humans started talking to each other. The psychology hasn't changed, but AI has made the execution almost unrecognisable.
Welcome to Razorwire, the podcast where we share our take on the world of cybersecurity with direct, practical advice for professionals and business owners alike. I'm Jim and in this episode, I'm joined by Richard Cassidy, Field CISO at Rubrik, and Bec McKeown, a chartered psychologist specialising in human performance under pressure.
Social engineering isn't a technology problem, it's a human one that cybersecurity has inherited. The psychology behind it hasn't changed since Cleopatra was using it to outmanoeuvre empires, but AI has transformed the speed, scale and sophistication of every stage, from automated reconnaissance that builds a complete profile in 30 minutes to real-time voice cloning that references your actual projects and travel schedule.
Bec and Richard bring two very different perspectives to the same problem. Bec explains how attackers engineer the conditions in which people make decisions rather than just crafting a convincing message, and why "people are the weakest link" misses the point. Richard shares what he's seeing as a practising CISO, from family members being targeted through gaming platforms to why measuring phishing click rates gives organisations a dangerous false sense of security.
Three key talking points:
- They're not hacking people, they're shaping decisions: Social engineering works because attackers engineer the conditions under which decisions get made, not because people are careless. Bec explains why most security awareness training is solving the wrong problem by focusing on the message rather than the environment in which people are operating.
- AI has turned social engineering into an automated pipeline: What used to take weeks of manual reconnaissance now takes 30 minutes. AI-powered OSINT can build a complete profile of a target and generate a tailored attack that references their projects, travel and communication style. Combined with real-time voice cloning, these layered attacks are becoming almost impossible to distinguish from a legitimate request.
- Your family is now part of the attack surface: If the executive is too well protected, attackers go to the people around them. Children on gaming platforms are being cultivated to unknowingly share information about their parents' work and routines, and a compromised family device on a shared home network becomes a route into the corporate environment.
The psychology behind social engineering hasn't changed in thousands of years, but the tools to exploit it have. If your defences are still built around phishing simulations and click rate metrics, this episode will make you rethink.
On why social engineering isn't about fooling people:
"They're not hacking people, they're shaping the conditions in which people make decisions."
Bec McKeown
Listen to this episode on your favourite podcasting platform: https://razorwire.captivate.fm/listen
In this episode, we covered the following topics:
- The History of Social Engineering From Cleopatra to Cold War intelligence operations, social engineering has worked for as long as humans have communicated. We discuss why the psychology behind it hasn't moved an inch.
- Influence vs Manipulation Bec explains the difference between making someone do something they don't want to do and making them want to do it, and why