Episode Details

The Health Marketing Daily — July 29, 2026 In this episode: • Kate Farms is a live case study in how a supplement brand can use GLP-1 user needs as a retail ranging strategy to crack mainstream mass-market distribution. • A scientist-founded European femtech supplement brand has closed a €5.2M seed round, signalling that research-backed women's health nutrition is attracting serious investor conviction. • A $10M Series A for an AI-powered toilet camera tracking gut health and hydration shows that the gut health monitoring space is attracting serious wearable-adjacent investment — with direct implications for how supplement brands may soon be able to validate product efficacy. • One of Europe's largest biscuit manufacturers is reformulating its core range around protein and fibre health positioning — a clear sign that functional nutrition is now a mainstream FMCG imperative, not just a supplement niche. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health