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Notre Dame Teams Up With SoFi | Notre Dame Fighting Irish Football News
Description
Notre Dame just locked down the biggest jersey sponsorship in college sports history with SoFi, set to bring in $18-20 million annually—and yes, you’ll see that logo everywhere. This bold move follows Ohio State’s $17M deal with JPMorganChase, signaling a seismic shift as brands race to tap into college athletics’ massive potential. Meanwhile, the Big 12 just inked a $1M/year pact with Monster Energy for every school. But SoFi’s deal goes deeper: they’re launching a “4 for Forever” initiative to fund scholarships, teach financial literacy, and support career growth—complete with a special walk-on scholarship and direct money management tools for student-athletes.
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