Episode Details

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🚀Explore Dr. Tommy Dooley’s clinical courses and use code BIRD for 20% off: EliteDentalPodcast.com
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Most dentists can barely scale one office without chaos. In this episode, Gary Bird talks with Dr. Tommy Dooley and Dr. Alex Silvia from the Elite Dental Podcast about how they built a $6M multi-location dental empire while generating 170 new patients per month through smarter systems, recurring patient growth, and operational discipline. You’ll learn dental marketing, phone conversion, Google reviews, SEO, AI scheduling, and practice management strategies that help growing practices scale without losing culture or profitability. 

Backed by real-world case studies and insights from SMC’s work with 1,195 practices, this episode is packed with tactical frameworks for fee-for-service practices, dental startups, and DSO-minded owners looking to grow faster. 

Subscribe for weekly conversations that help dentists grow smarter and lead better. 

✨ Timestamps ✨
00:00 Introduction to the Legends of Dentistry
02:53 Tommy's Journey: Expanding Practices
05:30 SEO Strategies for New Locations
09:23 The Importance of Google Reviews
13:01 Challenges of Multi-Location Practices
16:54 Merging Practices: Alex's Experience
22:05 Marketing Strategies for Complex Care
25:25 Balancing General and Specialized Dentistry
31:10 Building a Cohesive Team Culture
34:22 Maximizing Patient Acquisition
37:16 Marketing Strategies for Dental Procedures
40:00 Tracking ROI in Dental Marketing
43:47 Innovations in Dental Software and AI

Connect with our Guests Here ⤵️
Website:  https://elitedentalpodcast.com/
Website:  https://cedarvillagedentistry.com/
Website:  https://successfulsmiles.com/

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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

🚀 Want to see how SMC can help you grow?
📱 Book a call here:➡️ https://bit.ly/4jFhb5T

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
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