Episode Details

China's summer travel rush is in full swing.
国内暑期出行热潮全面开启。

The national railway operator expects to handle 1.01 billion passenger trips over 62 days, and aviation bookings have hit new highs.

国家铁路集团预计，62 天暑运期间旅客发送量将达 10.1 亿人次，民航机票预订量也创下新高。

Beyond the sheer numbers, the boom is reshaping the country's cultural tourism landscape.
除去亮眼的数据，这场出行热潮正在重塑国内文旅产业格局。

In the first three days since the rush began on July 1, national railways carried more than 38 million passengers, according to China State Railway Group.
据中国国家铁路集团有限公司消息，7 月 1 日暑运启动后的前三天，全国铁路累计发送旅客超 3800 万人次。

Aviation data platform Umetrip showed over 27 million domestic flight bookings for July as of July 6, up 89 percent from a week earlier.
民航数据平台航旅纵横数据显示，截至 7 月 6 日，7 月国内机票预订量超 2700 万张，较一周前增长 89%。

International bookings exceeded 5.9 million, up 19 percent.
国际机票预订量超 590 万张，同比上涨 19%。

On July 5, travel platform Qunar recorded searches for summer flights doubling from the previous day, setting a new daily record for the season.
7 月 5 日，旅游平台去哪儿网暑期航班搜索量较前一日翻倍，创下暑期单日搜索新高。

The real story is not how many people are traveling, but where they are heading.
本次出行热潮的核心看点不在于出行人次，而在于游客的目的地选择。

Incremental traffic is flowing more to smaller cities rather than traditional tourism hubs.
新增客流更多流向中小城市，而非传统热门旅游城市。

Flight bookings to Qinhuangdao in Hebei province surged 2.2 times, while Yili, in the Xinjiang Uygur autonomous region, emerged as the top self-drive destination with popularity up 6.5 times, according to Qunar.
去哪儿网数据显示，飞往河北秦皇岛的机票预订量暴涨 2.2 倍；新疆伊犁成为热门自驾目的地，搜索热度大涨 6.5 倍。

Airlines have responded by adding routes to match the shift.
各大航司顺势增开航线，适配游客出行方向的变化。

China Eastern Airlines has increased Shanghai-Urumqi round-trip flights b