Episode Details

Cracker Barrel’s CEO Julie Masino is stepping down next month after a turbulent year marked by bold but controversial changes — including a divisive logo overhaul and store remodels that alienated loyal customers and hurt sales. Forced to backtrack on the logo, the brand weathered a backlash from customers and even celebrity voices. Yet, recent sales rebounded, profits rose, and Masino helped offload the Maple Street Biscuit Co. to refocus on core brand strength. Her successor, David Deno, takes the reins August 10th, with Masino remaining in an advisory role until early October — a transition that comes amid encouraging momentum.

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