Episode Details

The Health Marketing Daily — July 28, 2026 In this episode: • A new NIQ study confirms that protein products are booming in Germany even as prices rise sharply — a powerful signal for supplement and sports nutrition brands pricing strategy across Europe. • Scandinavian health food and personal care specialist Midsona reports improved Q2 margins while simultaneously ramping up investment — a rare combination that signals growing confidence in the European health product market. • Classpass is actively expanding beyond fitness bookings into self-care and wellness experiences — redefining what a 'wellness platform' means and opening new partnership territory for supplement and wellness brands. • Chinese beauty brand Yatsen is using AI to accelerate product development around PDRN — a polynucleotide skincare ingredient trending globally — signalling how AI-assisted ingredient innovation is reshaping the wellness beauty pipeline. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health