Episode Details

The Digital Commerce Daily — July 28, 2026 In this episode: • TikTok is pushing social commerce beyond physical goods into travel bookings, turning every destination video into a direct purchase moment. • Google is forcing budget-limited Target CPA and Target ROAS campaigns to chase their stated targets from August 17 — ecommerce advertisers who haven't audited their targets face a nasty cost spike. • Dick's Sporting Goods, LiveRamp, and Adobe have formed a partnership that tackles retail media's biggest unsolved problem — creative personalisation at scale without a bespoke production budget. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing