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Texas Roster Shifts and the Business of Football | Texas Longhorns Football News
Description
Texas Longhorns are reshaping their roster with bold moves—bringing in high-profile recruits like Cam Coleman and Hollywood Smothers while letting go of players such as DeAndre Moore and CJ Baxter. Coach Sarkisian’s blunt approach reveals the harsh economics of modern college football: scholarships are reallocated, NIL deals shrink, and tough decisions are inevitable when chasing elite talent. With a new defensive coordinator and urgent needs at the offensive line and running back spots, the Longhorns are playing the business game—no sugarcoating, just strategic sacrifice to stay competitive.
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