Episode Details

If TikTok can sell out your entire spring inventory in seventy-two hours in January, what does that mean for your 'seasonal buying calendar'? Neil Twa breaks down the seismic shifts TikTok Shop is causing in ecommerce. With over two decades of experience, Neil has seen retail cycles evolve, but the current disruption is unprecedented. He shares insights from a boutique operator running a women's apparel brand, doing $30,000 to $40,000 a month, who faced this exact challenge. Neil offers three actionable moves: shrink your initial buy, shorten your reorder cycle, and adapt to the new demand signals. This episode is a must-listen for sellers at every level, navigating multiple channels like Amazon and TikTok. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep337 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep337&learn_mcp=1