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Don't Let One 'Unsubscribe' Kill 100 Referrals
Description
Someone hits unsubscribe. Someone says "take me off your list." Someone tells you the postcards are "too much." And in that one moment, you rethink your whole marketing plan for a database of hundreds.
One voice out of a hundred just canceled your strategy, and the ninety-nine people it was quietly working on never got a say.
It can be really easy to fall into the trap of making marketing decisions off insufficient data. A few (or even just one) loud voice whether it be positive or negative can change what you're doing, but should they?
We unpack a lot in this discussion. If you ever question your marketing, you will want to listen to this one.
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