Episode Details
Back to EpisodesHow to turn Social Media followers into paying customers : Maddie Borge, Founder of Pastael
Description
In this week's episode of Business Class, Vicky Owens sits down with Maddie Borge, founder of Pastael, the travel accessories brand that's redefining the way we travel.
What started as a simple idea to solve a common travel problem has grown into a thriving e-commerce business, with Maddie building a loyal community through social media, smart branding and a relentless focus on creating products people genuinely love.
In this episode, Maddie shares the reality of launching a product-based business, building a brand from scratch and turning an idea into a fast-growing company.
Together, Vicky and Maddie discuss:
- How Maddy founded Pastael
- Turning an everyday problem into a successful business
- Building a product-based brand from scratch
- Growing an e-commerce business through social media
- Product development and bringing ideas to life
- The power of branding and customer experience
- Manufacturing, logistics and scaling a business
- Lessons from entrepreneurship and startup life
- Overcoming challenges as a founder
- Creating a loyal community around your brand
- The realities of running an online business
- Advice for aspiring entrepreneurs
Whether you're launching a product, building an e-commerce business or dreaming of becoming a founder, this episode is packed with honest insights and practical advice from someone who's built a brand with purpose.
🎉 This episode is sponsored by Plannerly
Plannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your business.
👉 Use code VICKY10 for 10% off your Plannerly plan.
Subscribe to Business Class with Vicky Owens for weekly conversations with founders, creators and business leaders sharing the lessons behind their success.
Produced by TAEPodcast www.taepodcast.co.uk