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The Varosity AI GTM Report — Jul 26: AI Agents Take Over the Ad Account

Episode 47 Published 2 months, 3 weeks ago
Description

Capping the week in AI and go-to-market: advertising agents graduate from setup wizards to full campaign co-pilots — and MCP now lets you run ad accounts from inside Claude and ChatGPT; Dstillery re-steers a live programmatic campaign in mid-flight; AI voice ships to 10,000+ channel partners by default; a new study finds 90% of enterprises say AI is transforming workflows but only 18% see revenue impact; China writes the first national rulebook for AI agents; and the EU AI Act's Article 50 disclosure rules go enforceable August 2 — seven days out.

Today's stories:

  • PropellerAds turns its NIKO agent into a full campaign co-pilot (Jul 23) and ships an MCP connector so advertisers run campaigns from Claude, ChatGPT and Cursor (Jul 24) — source
  • Dstillery + Canvas Worldwide run the first in-flight agentic optimization of a live programmatic campaign (Jul 23) — source
  • Sandler Partners + VoicePrompts AI push AI-generated phone and on-hold voice to 10,000+ channel partners (Jul 24) — source
  • HCLTech study: 90% of enterprises say GenAI/agentic AI is transforming workflows, but only 18% see significant revenue impact (Jul 21) — source
  • China enacts the first national rulebook for AI agents — three tiers of decision authority plus anthropomorphic-AI disclosure rules — source
  • EU AI Act Article 50 transparency obligations become enforceable August 2, 2026 (fines up to €15M or 3% of global turnover) — source

Sponsored by Varosity.ai — one API and MCP server for 60+ AI video, image, voice and music models. Check any AI file for content credentials free: https://varosity.ai/verify

AI disclosure: this episode is AI-written and voiced by an AI host (Jack King), produced with Varosity.ai.

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