Episode Details

The Health Marketing Daily — July 27, 2026 In this episode: • The Guardian is putting functional drink claims under a consumer scrutiny lens — exactly the kind of mainstream coverage that shapes how health brands must communicate in 2026. • New findings on the APOE2 gene's role in protecting neurons from DNA damage and ageing stress open a credible science door for cognitive longevity supplement brands. • A major international investigation has revealed that Big Food companies have filed 239 legal cases to block health labelling, taxes, and new food regulations — a regulatory battleground with direct consequences for wellness brands across Europe. • L Catterton's $18M bet on Smash Foods signals continued premium investor appetite for better-for-you food brands with strong health positioning. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health