Episode Details

Kogan’s secret second site, Exclusive Brands, is selling identical products at sky-high prices—sometimes thousands more—raising alarms that the company may be gaming discounts to make its main site look like a better deal. Consumer advocates and former ACCC heads are demanding an investigation, while Kogan insists the pricing is legal and necessary for its exclusive product line. But when pressed, they can’t prove the higher prices were ever actually charged on Kogan.com, and won’t share product-specific data, fueling suspicions about transparency and fair play in online retail.

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