Episode Details

Crypto adoption isn’t just about better tech… it’s about better culture.
In this episode, John Wilson & Amol Gharte, cofounders of Solana Spaces, break down how real-world experiences are onboarding the next wave of Web3 users.

From viral pop-ups to global community building, this is what happens when crypto steps out of the screen and into real life.

🚀 In this episode, we cover:

• 🏬 How Solana Spaces reinvented crypto retail through pop-ups and global experiences
• 🌍 Why culture > technology when it comes to mass adoption
• 🎉 Inside their legendary NYC pop-up that turned into a street-level crypto party
• 🧠 The Apple Store strategy behind onboarding users into Web3
• 🛍️ Why most crypto merch fails—and how to build real brand affinity
• 📊 How they measure ROI, conversions, and real-world engagement
• 🔥 Wild activation ideas: crypto tattoos, prediction games, and more
• 🧩 The future: marketplaces, consulting, and scaling beyond Solana events

🔗 Follow & learn more:

• 🎙️ The Index Podcast: https://www.youtube.com/@theindexpodcast
• 🧑‍💻 John Wilson (X): https://x.com/DegentlemanJohn
• 🧑‍💻 Amol Gharte (X): https://x.com/0xAmol
• 🏢 Solana Spaces: https://solanaspaces.com/
• 🐦 Solana Spaces (X): https://x.com/solanaspaces

Show Links

The Index
X Channel
YouTube