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Why $3.99 Feels Like a Bargain | Portland News
Published 2 weeks, 5 days ago
Description
Pricing at $3.99 isn’t just a trick—it’s psychology in action. Thanks to “left-digit bias,” our brains fixate on the first number, making $3.99 feel like a steal compared to $4.00. It’s become a universal signal for value, while round prices like $40 scream luxury. And yes, that .99 myth? It might’ve started with cashiers and change—but the real magic is how it still manipulates us today.
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