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He Joined Our Gym... Then Bought It (Steven Cooley)
Description
If you want to scale your gym or studio, book a free Business Breakthrough Call with Jayme below:
https://fitnessbusinessconsulting.io/businessbrainstorm1
Steve joined one of our gyms as a member, became one of my closest mates, and today owns one of our former gyms.
A true full-circle moment.
00:00 – Introduction and how we first met
00:28 – Starting 2327 Boot Camp in Kurri Kurri
00:58 – Imposter syndrome and filling big shoes
01:28 – Our friendship and journey together
02:26 – UFC, life, and personal milestones
03:26 – The rise of boot camps and group fitness
04:20 – Steve's weight loss transformation
07:30 – Getting started in fitness
08:53 – Motivation and support from his partner
10:12 – His complete weight loss timeline
12:26 – Why people connected with our story
13:11 – Overcoming imposter syndrome and finding your own style
26:31 – Early coaching challenges and difficult members
33:19 – Business mistakes we'll never forget
19:53 – Communication, leadership and managing emotions
13:13 – Building a loyal team and great culture
33:13 – Why culture always wins
19:53 – The value of long-term staff
53:13 – Creating a strong core team
26:33 – Steve's journey from coach to business owner
33:13 – Starting Fitness Business Consulting
19:53 – Selling our gyms and starting something new
26:33 – Balancing multiple businesses
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