Episode Details

The Health Marketing Daily — July 26, 2026 In this episode: • New clinical trial evidence linking a prebiotic fiber supplement to measurable pain reduction in osteoarthritis opens a compelling new positioning angle for gut-health brands targeting older consumers. • An FDA advisory panel's narrow vote to allow compounding of influencer-favourite peptides including BPC-157 and KPV marks a pivotal regulatory moment for the fast-growing peptide wellness category. • Italy's advertising self-regulator has banned a supplement brand's campaign for claiming to eliminate microplastics from the body — a warning shot for the entire emerging 'detox from microplastics' supplement trend. • Research showing that a naturally occurring food compound found in wheat germ, mushrooms, and aged cheese can enhance vaccine response in older adults offers nutraceutical brands a science-backed immune-support story with strong longevity and healthy-ageing appeal. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health