Episode Details

Auburn’s football program, mired in its toughest five-year stretch with potential for six straight losing seasons, is still a powerhouse brand. The Peach Bowl has signed Auburn for a Week One showdown against Baylor in Atlanta, paying players $6 million for promotions and $4 million to the athletics department — a move driven by Auburn’s historic legacy, not current performance. CEO David Epps calls it a natural fit: legacy trumps results. The new NIL framework made the deal possible, giving Auburn revenue and exposure while boosting Baylor’s national profile and recruiting. This proves that in college football, history still commands the spotlight.

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